Recommendations for all of us

Chris Butler
Mar 17, 2022


What happens when you listen to music on Spotify or watch shows on Netflix on your communal devices in the home? How much should the recommendations adapt to everyone in the room?


In this article I talk about:

  1. Attempts from research in solving the group recommendation problem.
  2. How companies like Netflix, Spotify, and Amazon handle group recommendations today — or don’t.
  3. A path forward for group recommendation services through shared norms in the home or device — rather than a focus on a person.
  4. Privacy implications of group recommendation services.

Finally, I ask the question of what makes group recommendations so hard and why do we so often get it wrong?